ICRT to hold RT marketing day

The International Centre for Responsible Tourism is holding a Marketing Day. This event is free to all those who register at icrt@leedsmet.ac.uk.

The event is to take place on 21 June in Leeds.

9:30 coffee on arrival

10:00 The role of sustainability in tourism consumer behaviour (Dr Graham Miller, Director of International Studies, University of Surrey)
10:40 Whitbread’s Good Together Brand review- a customer experience approach (Andrew Gammage – Head of Quality & Guest Insight Whitbread Hotels & Restaurants)
11:20 Responsible product development and commercialisation at TUI (Kylie McCabe, Group Sustainability Planning and Communications Manager, TUI Travel PLC)

12:00 lunch

13:00 Public relations of Corporate Social Responsibility (Paul Thomas, Senior Consultant CSR, Sustainability & Not-for-profit Grayling)
13:40 Communicating Environmental Stewardship within the Cruise Industry (Jamie Sweeting, Vice President, Environmental Stewardship and Global Chief Environmental Officer for Royal Caribbean Cruises Ltd.)

14:20 coffee break

14:40 Responsible tourism marketing for small companies (Dr Xavier Font, Director of Studies, International Centre for Responsible Tourism)
15:20 Crafting a Responsible Tourism Positioning: from Environmental Campaigning to the “Good Life” (Chris Warren, Owner, Crystal Creek Meadows, Australia Qantas Award for Excellence in Sustainable Tourism)
16:00 Creativity, confidence and bags of fun- my recipe for marketing sustainability (Sue Prince, Beechenhill Farm B&B and cottages, Peak District. Virgin Holidays Responsible Tourism Awards Highly commended Best small accommodation. Winner Gold award for the excellence in England- best tourism website)
16:40 Discussion – how to motivate companies to market sustainability appropriately?

17:00 End – Networking drinks at adjacent pub.