Burning Man / Photo by lightmatter
Cutting and bleeding edges. Two terms that take me back about ten years to a marketing meeting we had at MTV. The purpose of the meeting was to discuss future trends of the planet, hopefully to be detected and incorporated by MTV programming just before the rest of the world caught on.
The trends talked about in that meeting were spot on. We talked about India. People would start turning to the east, traveling there. Yoga would become mainstream. We discussed body art, not just elaborate tattoos but flesh art, where you literally cut or burn a design in your skin. Sounds implausible to many, I suppose, but when you look at magazines like Body Modification E-zine or notice that Yahoo! has an entire section on body modification, suddenly what once seemed over the top and off the edge comes a little closer to home.
But we never talked about Burning Man, even though it already had a rather long history by then. At that time, the few people who heard about Burning Man called it a place for hippies to dance naked in the dessert.
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