Now that Twitter is in the mainstream or atleast on its way there its use as an effective means of gathering personally relevant travel intelligence is also emerging. The ability to put out a request to the Twittersphere and receive a quick, sometimes instantaneous reply from real, interactive humans clearly trumps the idea of sifting through google search results or travel sites for information and recommendations. The size of your audience is limited by the number of Followers you’ve managed to acquire but the conversational tone and format makes interaction easy.
Who uses Twitter?
There are all manner of people, companies, organisations, newspapers and magazines getting involved with Twitter. Some simply use the service as another way to distribute their RSS Feed and market themselves via automated posts, often resulting in an irritating dump of successive posts in your news stream. Of course there are also those who have become obsessed with Tweeting, posting every ten minutes, mistaking Followers for friends who care. This is where Twitter differs from sites like Facebook. Few users opt to ‘protect’ their posts like you do your Facebook account meaning updates are always in the public domain and anyone can follow anyone.
It’s not uncommon to find travel journalists researching their assignments via Twitter, attempting to extract information from their Followers. This is one area I think you should show restraint in replying with favourite places and inside tips, despite the appeal of interacting with someone who has influence over what we read in the papers. Why divulge your secret travel spots to a journalist so that they can publish them for the masses to read in a national newspaper? Travel is about exploring, finding things out on your own and storing up those special places to share with friends and family, probably through Facebook.
Testing out the travel potential of Twitter
- Benji Lanyado of the Guardian will be making a Twitrip around Paris soon based on the recommendations he gets through Twitter to demonstrate its use to the traveller. Needless to say he’s eager to grow his Twitter Following for this to work effectively. I’ve always been sceptical that mobile devices can play a role in how we carry travel information abroad but the loose, relevant, on-demand, conversational manner with which Twitter operates might just be changing my opinion on the topic. If only we could reduce the huge charges for data-roaming.
- Twitchhiker is Paul Smith from Newcastle-Upon-Tyne and on 1st March, he’ll attempt to travel as far around the world as possible in 30 days, relying only on the goodwill of people using Twitter. The project is all in the name of fundraising for charity: water and the rules of his quest are available to read on the Twitchhiker website.
Greater interaction through increased mobility
Twitter first came on the scene properly back in 2007. I’m sure that growth of the mobile internet and the launch of slick applications like Twitterfon for the iPhone and iPod Touch have contributed greatly to its rise in popularity and usefulness. It took an iPhone to get me Tweeting regularly for Make Travel Fair and demonstrate that the future of the web is in real-time social interaction and information exchange, not computer generated responses or search results. Another recent example of the web beginning to mingle with real life away from the computer screen is Microsoft Tag – photograph any of these coloured barcode symbols with your mobile phone camera and be taken directly to the associated website without entering a single URL.
Twitter tip: Follow all the latest Tweets on a particular topic by searching for it on Twitter and subscribing to the RSS Feed.
Do you agree that Twitter is a valuable resource for travel intelligence? Have you had success with Twitter when travelling or planning a trip? Have you received any local knowledge or information from someone following your Tweets?
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Great to hear your experience. I agree there is a bit of a learning curve for Twitter, and it's potential definitely becomes clearer as your following grows. Enjoyed reading your own article 'Twitter & Travel 2.0', reading your blog and watching some of your videos – you've found some beautiful music.
Personally I find twitter too annoying to get real travel intelligence of it. However, twitchhiker sounds hilarious!
Agree, Twitter is a tricky one since it all depends on your own followers as to how useful it is for ‘travel intelligence’.
Interesting post Stephen! Actually I tried using twitter today from the other side of the fence – to get tips for a freelance (non-travel) piece I was writing. Confess I didn’t get much back but then I’m pretty new to it and don’t have many followers.
I hesitated before posting there TBH as I wondered if it would be frowned upon as ‘lazy journalism.’ Be interested to know what other bloggers/writers think.
Hi Stephen,
Q: Do you agree that Twitter is a valuable resource for travel intelligence?
A: It’s the last place on the net I would go for travel intelligence (we are talking personal travel, not content research here), there are much more appropriate & resourceful, less time wasting sites & forums available to us.
Q: Have you received any local knowledge or information from someone following your Tweets?
A: Once two years ago, then again if they are serious travellers (me being a On Line agent) they will Google the destination and find what they are looking for.
Admittedly I don’t spend any time maintaining my Twitter account (like Roger, find it too annoying to work with) it is purely there as a gateway should someone want to use it.
After many years of dialoguing with our clients (many taking pages & pages of explanations, requiring highly detailed information), regularly assisting them to tackle their difficulties with DIY On Line booking facilities, I doubt that they would be Twitting! Off course as a On Line operator, it has a lot to do with the type of people you are attracting. If my market was for backpackers than maybe my perspective would be vastly different.
However one should not assume, so a while back comtemplating the very same thoughts, I posted my query in the middle of my holiday camp so to speak: Tripadvisor.
See: http://www.tripadvisor.com/ShowTopic-g294144-i4912-k3756101-Researching_travel_info_on_Twitter_Facebook-Port_Vila.html
You have raised another issue (as usual, you’re good at that, you definetaly in the right job!) which has inspired me to write, will post on your blog a new topic: What has happened to travel?
Thanks for your comment John. Sometimes it seems like Twitter is pushing hard into the mainstream and then other times it seems to sit on the fringes as just another social platform… the ebb and flow of web technology.
In the 18 months since I wrote this Twitter hasn’t really transformed into the powerful question and answer network that some thought it might become.
I certainly wouldn’t class it as a source of personal travel intelligence. For me it it usually ends up being more of a way for Bloggers to communicate with each other.
An article on ‘What has happened to travel?’ sounds interesting.
Yikes!
Had a power failure and did not get to my UPS in time to save my article that I was working on. It has now become a “What happened to that article?” issue.
Arghhh back to the keyboard….. the joys of working with IT in a developing country!
Yesterday downloading a 2 min You Tube video on “How to upload videos on You Tube”…took 45 mins.
Gee whiz, can’t wait to undertake that job!